Nice to meet you! I'm Kristen. Native New Jerseyan. Ex-competitive gymnast. Twin sister. Former Orange. Learn some more about me.
"I wanna do something that I actually care about."
Projects + Assignments (click for more):
( 02 )
Approaching business transformation + radical change and how to impact culture from a strategic lens.
September 2019 - March 2020
Startup Research Intern |
Lived out my Silicon Valley fantasy. Researched over 1000+ global startups for SXSW Pitch. Scoured startup newsletters, websites, and the portfolios of incubators, accelerators, and venture capital firms to find startups that are changing the world.
June 2019 - August 2019
Paid Social Strategy Intern |
Was exposed to the inner operations of a global entertainment company in a time of radical change and the effects of the AT&T acquisition. Worked on branded content advertising campaigns for CNN and Great Big Story. Created pitch decks and post-campaign reports. Participated in an intern project where we created our own sales pitch to present to senior sales executives.
May 2018 - August 2018
Corp. Comms. Intern |
Saw the transformation of Weight Watchers from a diet/weight loss company to a health and wellness company. Participated in that transformation by writing internal communications to employees and communications briefings that aligned with WW's strategic goals of keeping in touch with changing consumer attitudes. (A plus: saw Oprah in the flesh!)
( 03 )
The social responsibility of business is to...
Increase profits? Nope. It's to serve ALL stakeholders involved. There is no shortage of issues that need solving and definitely no shortage of people or organizations who can solve them. Enter brands and social impact. Purpose and profit are not mutually exclusive. Brands are powerful, and there's a new future to be trailblazed.
How passionate am I about this? I wrote 70+ pages on brand activism for my thesis.
Or here's the condensed version.
( 04 )
In My Head
Books I've read in 2020:
Trailblazer by Marc Benioff
It's How We Play the Game by Ed Stack
China Rich Girlfriend by Kevin Kwan
Rich People Problems by Kevin Kwan
Ogilvy on Advertising by David Ogilvy
Black Klansman by Ron Stallworth
Internment by Samira Ahmed
All You Can Ever Know by Nicole Chung
When Breath Becomes Air by Paul Kalanithi
The Martian by Andy Weir
The Song of Achilles by Madeline Miller
Go Set a Watchman by Harper Lee
The Practical Pocket Guide to Account Planning by Chris Kocek