Project: Create a novel business plan idea to pitch to judges at the end of the semester.
Situation: Cardboard packaging that is used to ship online shopping purchases is single-use. It piles up in our houses, and often gets thrown out and not recycled.
Insight: Younger consumers, especially Millennials and Generation Z, demonstrate their values with their dollars. They do their part of giving back to the world by supporting companies that are doing good, especially companies that seek to solve big societal issues with innovative solutions.
Approach: Find an alternative to cardboard packaging that also tackles another big issue. Ocean plastics pollute the oceans, and there's a lot of it. Why not use something that's already in excess (and in need of removal from its current resting place) to create packaging that can be reused?