WarnerMedia

Ad Sales Paid Social Strategy Intern

June 2019 - Aug. 2019

New York, NY

  • Assisted with the planning and reporting of branded content advertising campaigns on social media, focused on CNN and Great Big Story

  • Supported over 35 campaigns that totaled $4.8MM in booked revenue and an additional $2.0MM in pipeline deals

  • General campaign activation assistance across all Launchpad verticals and distribution channels

  • Assisted in the creation of sales and marketing materials such as pitch research requests and wrap reports

  • Utilized paid social platforms such as Facebook Ads Manager and Google Analytics to create custom audiences used for targeting

  • Created analyses using social listening tools such as Quid, Crimson Hexagon, Shareablee and Canvs

  • Input data and appended tags to campaigns into databases such as Sprinklr to track campaign performance

  • Worked across numerous divisions with a team of interns to create, design and pitch an original sales plan that was presented in front of the sales team, including senior sales executives

  • Administrative assistance including maintenance of shared drives, campaign naming conventions, data cleaning and analysis, updating of sales and marketing materials, and project management tools

  • Supported the wider team on various projects including social and competitive research and benchmarking

  • Understood and kept abreast of social media news, upcoming platforms and social trends

eventbank

Sales Intern

Nov. 2018 - Dec. 2018

Hong Kong

  • Researched and identified prospective clients in the Hong Kong area

  • Drafted and sent pitch emails and utilized HubSpot CRM to track and manage prospective clients

WeightWatchers

Corporate Communications Intern

May 2018 - Aug. 2018

New York, NY

  • Drafted internal organization announcements such as new hires, upcoming events and important updates for Workplace by Facebook

  • Wrote external communications such as media opportunities and communications briefings for members in the Executive Committee

  • Developed a weekly email newsletter to send to all US corporate employees to facilitate the organization’s shift toward using Workplace

  • Analyzed employee feedback from surveys and comments on Workplace posts to develop ways to increase employee engagement

  • Developed communications plans for spreading awareness about GDPR, privacy/security measures and a company-wide awareness day

HILL COMMunications

Account Associate

Sep. 2017 - May 2018

Syracuse, NY

  • Hill Comm. is Syracuse University's student-run public relations firm.

  • Conducted research and situational analysis to examine client’s internal and external environments

  • Created surveys to distribute online to assess student awareness and determine ways to reach campus community

  • Drafted social media posts for Twitter and Facebook

  • Wrote final report with a team of 6 students summarizing proposed strategies for increasing involvement, funding and publicity

  • Gave oral presentation to client about findings and insights

Society of professional journalists

Social Media Coordinator

Oct. 2017 - May 2018

Syracuse, NY

  • Maintained the Syracuse SPJ’s Twitter account with a team by using Hootsuite and drafting 10 posts per day to increase engagement

  • Monitored current events and social media trends to keep social media
    accounts up-to-date and current

Syracuse University Yearbook

Marketing Team

Oct. 2017 - May 2018

Syracuse, NY

  • Increased the Yearbook’s Instagram follower count to over 100 and Facebook page likes to over 200 to promote awareness

  • Developed and implemented marketing strategies, social media content and promotional events to increase sales

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Kristen

Wong