Project: Create a media kit for an event between two companies.
Situation: As a nonprofit organization, ProPublica relies on donations and support to continue its journalism. After the 2016 election, the media was put in a spotlight.
Insight: In times of unrest and polarization, people turn to journalism to understand the world and also delve into topics they don't know too much about. Journalism that uses multimedia storytelling puts viewers up close and personal with the story.
Approach: To amplify ProPublica's storytelling, a video series can show viewers both sides of the story in detail. HBO, a leading premium TV network, is known for its original docuseries. A HBO and ProPublica partnership on a series that investigates pressing social issues can bring these stories to a wide audience. A film festival would spark interest and attention.