Project: Choose a brand and create a sales pitch illustrating why that brand should advertise with WarnerMedia.
Situation: Casper wants to reach new audiences and create more customer experiences.
Insight: Sleep is a universal problem that everyone struggles with. Without sleep, we could not function. Every single person, regardless of who you are or what you do, needs a good doze. To do that, you need a mattress.
Approach: Use an integrated media approach that consists of paid social strategy (Great Big Story on Twitter/FB), linear (Adult Swim), and physical experiences (Adult Swim Festival) to reach Millennials. Great Big Story and Adult Swim target a younger, tech-savvy audience who has experienced their own issues with a good night's sleep because they are constantly on the go.