Situation: Floridella Boutique had a disorganized business plan, which impeded its ability to reach its key publics. The Boutique had a clear brand identity of being a shop that sold artistic and eclectic clothing pieces, but it was not reaching the right people.

Insight: A person's brand is interwoven throughout his or her social media posts. Every post, picture, like, share, etc. is just one piece of the overall identity on social.

Approach: To reach Floridella Boutique's key publics, tap into their social media communities. Increase awareness by consistently posting social content that encourages engagement with potential customers, like "Outfit of the Week" contests where these customers post pictures of their own outfits that mirror Floridella Boutique's styles.